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How to Improve and Measure the ROI of Training with Tom Abbott, Founder of SOCO/ Sales Training

Thursday, Jun 14, 2018

Time: 12:00pm - 2:00pm



CANCHAM POWER LUNCH: HOW TO IMPROVE AND MEASURE THE ROI OF TRAINING, WITH TOM ABBOTT, FOUNDER OF SOCO/ SALES TRAINING PTE LTD



Around 40% of employees who do not receive adequate training end up leaving their post within a year. When training is done wrong, everyone does their own thing, they forget or don't do what they learned, and time and money are wasted. In this session, you'll learn how to plan and implement a holistic training system so your organization can reduce costs and optimize results.

- The benefits of effective training methods
- How to create an upskilling system that works
- 5 different ways to do blended learning

Date: Wednesday, June 14, 2018
Time: 12:00pm-2:00pm
Venue: High Commission of Canada, One George Street #11-01, Singapore 049145
Cost: $25 Members; $35 Non-Members (Includes Lunch)


Event Sponsor



Tom Abbott is the founder of SOCO/ Sales Training Pte Ltd. He is a sales expert and a pioneer of evolving sales through the latest techniques and technology. He has been featured in the Business Times and Straits Times newspapers, interviewed on 938LIVE and is also the author of ‘The SOHO Solution’ and ‘Social Selling’.

SOCO/ Sales Training is a Winner in the Best Sales Training Provider and Best E-Learning and Mobile Learning Provider categories in Singapore, Malaysia and Hong Kong at the HR Vendors of the Year Awards in 2016 and 2017. Our sales and sales leadership programmes impart cutting-edge best practices gleaned from twenty years’ experience of working with global market leaders in every major industry.

Event Location

High Commission of Canada
One George Street, #11-01
Singapore, 049145

Event Fees:

CanCham Member SGD 25.00

Non-Member SGD 35.00


Registration is closed for this event.

For more information or questions, please email:

execdirector@cancham.org.sg